Activated by Water
Concentrated powder, zero added water
Reusable Aluminium Bottle
Designed to last, made to recycle
Plant-based
Naturally derived where possible
For Vegan
Friendly for all, vegan formula
Cruelty Free
Never tested on animals, ethically made
Simple Steps to Sustainable Care
Experience botanical cleansing that respects your skin and the planet. Our herbal powders are designed to be gentle on hair and skin, while refillable aluminium bottles help reduce plastic waste.
Step 02
Fill with Powder
Step 03
Shake & Set
2. Add herbal powder to your PUReRA aluminium bottle with the paper funnel provided.
3. Shake and wait at least 3 hours. For the best results, wait 6 hours before use.
For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children. In case of accidental ingestion, call a Poison Control Centre or doctor immediately and advise them this product contains eucalyptus oil.
Step 01
Add Clean Water
1. Add water to the bottle until it reaches the level mark on the bottle.
PUReRA Powder Shampoo
0% added water in the powder formula
Concentrated and compact for transportation
Refillable aluminum bottle and reusable pump
Aluminum bottle is recyclable where accepted
Why Choose Powder-to-Wash?
General product-format comparison. Liquid shampoo formulations and packaging vary by brand and product.
By keeping water out of the powder formula, PUReRA lets you add water at home. Combined with a reusable aluminium bottle, this offers a different approach to everyday hair and body care.
Powder vs. Liquid Shampoo
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Discover how water-activated shampoo and reusable packaging offer an alternative to conventional liquid hair care.
Traditional Liquid Shampoo
Typically contains a high proportion of water
Water contributes to the weight transported
Often sold in plastic bottles
Recycling depends on packaging material and local facilities
BY THE NUMBERS
A lighter format, measured
Concentrated powder means you add the water at home — so we don't ship ready-to-use water.
0%
ADDED WATER
Concentrated powder. Just add water at home, so we ship less water.
Packaging figures are calculated from the measured weights of one aluminum bottle (70 g), one pump (13 g), and one powder pouch (10 g). Secondary and shipping packaging excluded.
89%
Reusable Packaging
Our reusable bottle and pump account for approximately 89% of measured packaging weight.
75%
Aluminium By Weight
Our aluminum bottle accounts for approximately 75% of the total packaging weight.
11%
Single-Use Pouch
Our powder pouch accounts for approximately 11% of the total measured packaging weight.
Our Mission: Better for You, Kind to the Planet
We believe everyday personal care can be designed with a lighter footprint. PUReRA uses concentrated, water-activated powder formulas so you add water at home instead of transporting it in every bottle.
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Our refillable aluminium bottle system is designed to replace single-use plastic bottles and support a refill-and-reuse routine.
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We know sustainability is a journey, not a finish line. Our paper pouch uses a thin film made with PLA and PBAT, materials commonly used in compostable packaging, to help protect the powder and maintain product freshness. However, our current pouch is not certified as fully compostable or zero-waste. We are committed to being transparent about where we are today and continuously looking for ways to reduce our environmental impact.